The Bartender Inclusion Report: Data and Stories on DEI in the Industry
Is bartending as inclusive as it seems to be? While bars are often viewed as melting pots of culture and creativity, many professionals still face inequity, blatant discrimination, and racism behind the counter.
In this 2025 study, Local Bartending School surveyed 367 bartenders and instructors across the U.S. to explore real experiences around diversity, equity, and inclusion (DEI) in the industry. This report uncovers key data on workplace culture, opportunity gaps, and what bartending schools can do to better support underrepresented students. From hiring bias, day-to-day impacts to inclusive training, the data and results offer a clearer picture of how far we’ve come—and how far we still need to go.
You see, the bartending world is built on creativity, original concepts with cultural backgrounds, and connection—but behind the bar, are all people being treated equally?
While bartending has been seen as a diverse and vibrant industry offering a flair (no pun intended) of every human ever to exist, a deeper examination reveals significant gaps in diversity, equity, and inclusion.
Whether you’re a seasoned mixologist, hiring manager, or just starting out, issues of bias, access, and opportunity shape the career paths of many — especially for underrepresented groups like women, people of color, and LGBTQ+ individuals.
In this study, Local Bartending School takes a closer look. We surveyed over 350 bartenders, bar managers, and instructors across the U.S. to explore:
Do bartenders feel they have equal opportunities regardless of gender or race?What challenges still exist for marginalized communities?How inclusive are today’s workplace environments?Are bartending schools doing enough to support diversity?
Do Bartenders Believe They Have Equal Opportunities?
When we asked bartenders if they felt they had equal opportunities for advancement regardless of gender, race, or background, only 62% said yes.
That means nearly 4 in 10 bartenders believe bias still plays a role in hiring, scheduling, and promotions.
Perceived Inequities Include:
Appearance-based hiring practices
Favoritism toward certain demographics for high-paying shifts
Lack of mentorship for marginalized bartenders
“I’ve had to prove myself twice as hard in upscale bars,” says María G., a Latina bartender in Miami. “It’s not just about making great cocktails, sometimes it feels like you need to fit a look.”
This data reflects a wider industry trend, particularly in competitive markets like Chicago, New York, and Los Angeles, where bartenders from underrepresented backgrounds face more scrutiny in top-tier venues.
How Inclusive Are Bartending Workplaces?
We asked respondents whether their workplace fosters an inclusive and welcoming environment for people of all backgrounds. Only 54% of bartenders agreed that their current bar or restaurant is truly inclusive.
Another 24% felt their workplace was neutral — not actively harmful, but also not supportive. A concerning 22% said they had personally witnessed or experienced discrimination in the workplace.
Common DEI Challenges Behind the Bar include unequal shift assignment or pay, stereotyping by either guests or management, a lack of diverse management, and an unsafe or unwelcoming environment for queer staff.
“Sometimes it’s the subtle stuff that builds up,” explains James D., a gay bartender in Nashville. “Jokes, assumptions, or just being left out of the good shifts. You start to wonder if you really belong here.”
This sense of exclusion can lead to higher turnover, fewer leadership opportunities, and burnout among BIPOC and LGBTQ+ professionals — a serious problem for an industry that relies on high energy, retention, and personal connection.
What Challenges Do Underrepresented Groups Face?
During the research and study experiment, bartenders and instructors from underrepresented groups pointed to several key barriers in the industry:
Lack of Representation in Leadership
Bartenders of color, women, and queer professionals are less likely to be promoted to bar manager or lead mixologist positions — even when equally or more qualified.
“I’ve trained bartenders who went on to manage programs before I was even considered,” says Kayla R., a Black female instructor in Atlanta.
Bias in Hiring and Image Standards
Some bars still prioritize a very specific aesthetic — particularly in nightlife-focused markets like Las Vegas or Miami. This can lead to racialized or gendered expectations.
“They wanted ‘cocktail models,’ not real bartenders,” notes Ayesha B., who left a job in Los Angeles after being passed over repeatedly.
Are Bartending Schools Addressing Diversity and Inclusion?
Bartending schools play a major role in shaping the next generation of professionals. But how many are actively taking steps toward inclusion?
Survey Findings:
Only 31% of bartending schools reported having formal diversity and inclusion programs
49% of instructors said they had not received any DEI training
Yet, 68% of students said they’d value more representation and inclusivity in the classroom
Local Bartending School’s Approach
At LBS, diversity and inclusion isn’t just a talking point, it’s a part of the daily training mission.
“We train students of all backgrounds, different races, ages, genders — and our curriculum reflects that,” says Daniel, a lead instructor in Denver. “We want everyone to feel like they belong behind the bar.”
LBS actively promotes:
Inclusive recruitment of students and staffDEI training for instructorsScholarships for underrepresented groupsReal-world education that includes cultural awareness in mixology
“You can’t be an effective bartender if you don’t understand and respect the people you’re serving,” Daniel adds, “you almost have to act like a chameleon and change your colors depending on who you’re serving.”
Do Bartenders Believe Diversity Makes a Difference?
This is where the numbers really shine. An alarming 87% of bartenders surveyed believe that diversity in the workplace improves the experience for both staff and customers.
Why Diversity Matters:
Creative Inspiration: Diverse bartenders bring new flavors, techniques, and traditions to the bar. Different cultures mean different spices, herbs, recipes and so much more. Your favorite drink might just be from a country you’ve never heard of or have been interested in.
Better Team Dynamics: Inclusive teams report higher morale and lower turnover. In a team of bartenders, you’ll meet people from all over the world with new ways of thinking. When your team is open and dedicated to learning from everyone, you’ll see a new way of working.
Stronger Customer Connection: Guests feel more welcome when they see themselves represented behind the bar. Folks who may speak a language better than English are comforted when spoken to their native language. Even a small bit goes a long way.
“When I walk into a bar and see a woman or person of color in charge, it tells me I’m in a place that gets it,” says Tiana J., a cocktail enthusiast and regular patron in Seattle.
Real Bartenders, Real Stories
We also collected insights from bartenders across the U.S., which highlight the human side of this data.
“I had to fight just to get called by the right pronouns at work. But once I found the right venue, one that valued me, my confidence and tips skyrocketed.” – Alex M., a Queer bartender in Austin, TX
“My accent was mocked when I started. Now I teach tequila masterclasses. Respecting your heritage makes you a better bartender, not a worse one.” – Raúl S., a bartender in NYC
“Every time I step behind the bar, I know I’m changing the image of what a ‘bartender’ looks like for someone watching.” – Desire, a Chicago bartender
So, what can be done about DEI in bartending?
Creating a more diverse and inclusive bartending industry doesn’t just happen from the top down. It requires action at every level. From bar owners and administrators to everyday customers and aspiring mixologists, each person has a part to play. Here’s what we recommend. Plus one simple action step you can take today to be part of the solution.
For Employers: Bar Owners, Managers & Hospitality Leaders
Bonus! Action You Can Take Today: Look at your last five hires or promotions. Do they reflect the diversity you want to see in your team? If not, create one change in your hiring process this week. Such as updating job postings to encourage diverse applicants or reviewing résumés blind.
For Bartending Schools & Instructors
Bonus! Action You Can Take Today: Review your course content for inclusivity. Does it highlight a range of cultural contributions and industry voices? Add one new cocktail, history segment, or guest speaker this week from a background not yet represented.
For Bartenders and Employees
Bonus! Action You Can Take Today: Ask a coworker about a cultural tradition or ingredient you’re unfamiliar with. Then, find a way to incorporate it into a cocktail special or shift conversation this week.
For Customers & Bar Patrons
Bonus! Action You Can Take Today: Follow and share a diverse bartender or inclusive bar on social media. Use your platforms to celebrate inclusion and help others discover where to spend their time and money.
One Bartending Industry but Many Diverse Voices Behind It
Real inclusion isn’t just a checklist, let’s be real.. it’s a culture. Every shift, every hire, every cocktail is an opportunity to create a more equitable industry. Let’s raise the bar (literally) together.
Want to learn more or bring DEI into your bartending career or curriculum? Reach out to Local Bartending School — we’re committed to empowering every aspiring bartender with the skills, support, and education they need to succeed.
A More Inclusive Future Is Possible
Bartending has always been about building connections across the bar, across cultures, across communities. But for that connection to truly thrive, equality must be part of the recipe.
At Local Bartending School, we’re committed to helping the next generation of bartenders succeed, no matter their background. And we know from experience: when the bar becomes more inclusive, everyone wins.
Ready to Join an Inclusive Bartending Community?
Local Bartending School is proud to lead the way in diversity, equity, and inclusion. With campuses across the U.S., flexible online programs, and scholarships available, we’re here to support you.
Whether you’re just starting out or looking to grow your bartending career, now’s the time.
Contact Local Bartending School today to learn about our inclusive training programs, DEI initiatives, and how you can become part of a better, more balanced industry.
The post The Bartender Inclusion Report: Data and Stories on DEI in the Industry first appeared on Bartending Tips and Resources.
